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Why Not Win? Reflections on a fifty-year journey from the segregated South to America’s board rooms – and what it can teach us all

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Why Not Win? Reflections on a fifty-year journey from the segregated South to America’s board rooms – and what it can teach us all

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Category: Biography & Autobiography / Business
Format: Trade Cloth, 160 pages
Pub Date: Winter 2019
Price: $24.95
ISBN: 978-1-58838-384-6
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Why Not Win? is a front-row seat to how one man altered his thinking to transform his life. The book begins with his growing up with brown skin in the 1960s in segregated Montgomery, Alabama. Larry Thornton’s artistry and work ethic got him attention at Coca-Cola, both for the good and the bad. He had to figure out a way to navigate this new world, where higher-ups praised him for his contributions but co-workers reminded him of his “blackness.” While his success grew at Coca-Cola, Thornton did the unthinkable: set out to be the first African American to own a McDonald’s franchise in the city of Birmingham. He slowly became a part of a small fraternity of captains of industry and fought past guilt and insecurity to pave the way for others who look like him to join him at the table. Why Not Win? reflects on his most useful lessons and the anecdotes associated with them.

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